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The Bookseller, April 2008
Barefoot in Manhattan!
'These marketing efforts will soon be rewarded, with a new deal for a Barefoot-branded concession in the famous FAO Schwarz toy store on New York's Fifth Avenue. That's evidence that a publisher can turn itself into a brand, says Barefoot's US-based co-founder and m.d. Nancy Traversy.'
>>Company Profile>>
>>FAO Schwarz Announcement>>
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Oprah Magazine, February 2008
Oprah thinks we are just great!
Whole World is featured in Oprah Magazine's 'The O List'.
'Printed on forest-friendly paper, this sweet children's book includes a sing-along CD and eco-tips for preserving the planet.'
>>Full Article>>
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Ross-shire Journal, February 2008
'Barefoot Books sets itself apart in an overcrowded market by majoring on quality and challenging children to celebrate diversity and question received wisdom.'
>>Full Article>>
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The New York Times Sunday Book Review, January 2008
One City, Two Brothers is featured in The New York Times.
'A beautifully illustrated folk tale, with both Jewish and Arabic roots, tells of the origins of the city of Jerusalem...A wistful reminder of the shared traditions of an extraordinary and turbulent city.'
>>Full Review>>
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Time Magazine, December 2007
Motherbridge of Love featured in the Top Ten Children's Books of 2007
'Got a girlfriend who just adopted a kid? You're going to want to get them this book, although the illustration is so gorgeous, you could give it to anyone. The text was submitted anonymously to the charity Mother Bridge of Love, which seeks to connect kids adopted from China with their homeland...it does explain quite lyrically how two mothers can each have a part in making one whole child.'
>>Full Article>>
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Inc., December 2007
'We've expanded our list of the nation's fastest-growing private companies, to create the first-ever Inc. 5,000. The Inc. 5,000 includes the Inc. 500, but digs deeper to offer the most comprehensive look ever at the entrepreneurial engine driving the U.S. economy.'
>>Full Article>>
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Inc., November 2006
'Barefoot Books is what entrepreneurial moms want their businesses to be when they grow up. The $6.5 million company, founded by Nancy Traversy and Tessa Strickland in 1993, commissions and publishes children's books that are profound and imaginative enough to make librarians' hearts go pitter pat, and visually stunning enough to win over design-centric retailers like museum shops.'
>>Full Article (600 KB)>>
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Kazzum, August 2007 The Boy Who Grew Flowers, a Barefoot original book, has been adapted by Kazzum into a magical play that encourages children (aged 4-8) to appreciate difference and begin to understand disability. Directed by Daryl Beeton, the Artistic Director of Kazzum who is himself disabled, this theatre and live music combination, along with the use of humour and
metaphor, will be running October through December this year. >>More Details>>
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Kiwi Magazine, August 2007
'We cheer Barefoot Books for its environmental and social efforts. This publisher consistently creates new books that expose children to diversity and the world around them.'
>>Full Article>>
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Just One More Book, July 2007
'On this edition of Just One More Book, Mark speaks with Nancy Traversy, co-founder of Barefoot Books – a company that publishes books to inspire and educate our children as the caretakers of tomorrow – about her decision to pull their catalogue from big box bookstores such as Borders and Chapters, and about turning Barefoot Books green.'
>>Listen to Podcast>>
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Inc.TV, February 2007
'In an industry dominated by Barnes & Noble and Borders, Barefoot Books has thrived by saying no to the major chains. Mom-turned-entrepreneur Nancy Traversy explains the success of her children's publishing house.'
>>Watch the Video>>
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Work It, Mom!, April 2007
'In this honest and revealing interview, Nancy talks in depth about the inspiration for creating her company, the many challenges that she and the team have faced over the past 15 years and what has helped her overcome them, and why she thinks that having a mom who is an entrepreneur has been a positive influence on her kids.'
>>Full Article>>
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Better Homes and Gardens, September 2005
'Like one of the daring characters in the children's books she publishes, Nancy Traversy is living colorfully, after moving her family from England to Concord, Massachusetts. Her use of art and story to cultivate children's tolerance, curiosity and imagination guides her company, Barefoot Books.'
>>Full Article>>
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Director, September 2005
'Barefoot's success has been due in part to a steadfast commitment to its core values and mission, to create beautifully illustrated books with quality content.'
>>Full Article>>
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The New York Times, December 2006
'The poses on these jumbo cards were very easy to follow, thanks to clear descriptions and up to five drawings to demonstrate each move.'
>>Full Article (150KB)>>
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Urban Baby, February 2007
'After watching independent bookstores get swallowed up by big chains with depressing frequency, where can one find unique and children's imaginative books?'
>>Full Article (432 KB)>>
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mumandworking.co.uk, 2006
'I think it is impossible to tell if a business will work - you just have to believe in what you are doing and believe that it will resonate to other people too and ensure that your product is as good as you can make it and that you look after your relationships with everyone - from authors and artists to retailers and educators and of course, the people you work with.'
>>Full Article>>
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childrensillustrators.com, 2006
'We don't have different programmes in the UK and the US; we devote a lot of management time to building a team which may be separated by over three thousand miles but which works together very closely. Essentially, I see us as publishing to a certain sensibility, and that sensibility is the same in the US as is in England, France, Finland, Japan, Australia. So we are quite particular about maintaining this sensibility in everything we create.'
>>Full Article>>
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The Wall Street Journal, September 2004
'We are not corporate, we are a children's publisher. Our books are all about color and style, and the space we work in has to reflect that.'
>>Full Article>>
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Business Week, May 2005
'Nancy Traversy discusses how a small eclectic publisher is thriving in an industry dominated by heavyweights.'
>>Full Article>>
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Sunday Times, February 2005
'To increase brand awareness,Barefoot linked with companies complementing its product – those aiming for parents who value a special product over mass-market merchandise.'
>>Full Article>>
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bloggingbaby.com, 2006
'We were both parents of small children and believed that there was a gap in the market for imaginatively written, beautifully illustrated and impeccably produced children's books that capture the diversity and richness of the world's many cultures in a playful and accessible way.'
>>Full Article>>
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Daily Candy, March 2005
'Immediately, the little girl soaked up the wit of titles (Herb, the Vegetarian Dragon), pursuits (My Daddy Is a Pretzel: Yoga for Parents and Kids), and culture (Shakespeare?s Storybook: Folk Tales That Inspired the Bard). And their luminous, other-worldly illustrations sparked her artistic fire.'
>>Full Article>>
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Bath Chronicle, March 2005
'An independent children's publisher is celebrating after winning a national award for its commitment to the arts. In association with the Manchester Art Gallery, Barefoot Books scooped the prestigious small and medium-sized enterprise award at the Arts & Business Awards ceremony.'
>>Full Article>>
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Mslexia, January 2005
'In 1993, two working mothers, Tessa Strickland and Nancy Traversy teamed up to start Barefoot Books. Tessa had worked at Penguin and Random House while Nancy, a Canadian by birth, had run a management consultancy practice. Barefoot Books was born from both women's desire to create imaginative children's books which would capture the richness of the world's many traditions to be found worldwide.'
>>Full Article>>
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Working Mother Magazine, August 2004
'Despite fierce competition in the children's publishing world, Barefoot has carved out a niche by focusing on stories drawn from cultures around the world. Open one of its books and you're sailing the seas with Japanese pirates or learning how to count in Swahili.'
>>Full Article>>
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Bath Chronicle, July 2004
'The Imagine Exhibit is brilliant and inspirational. It features 32 brilliant pieces of original art from the pages of award-winning publisher Barefoot Books, but this is about much more than just seeing. I could quite happily have curled up on the cushions and stayed there all day, enjoying a second childhood.'
>>Full Article>>
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